Top Reasons

1. Cost effectively grow your business

   Email marketing is significantly less expensive than other forms of marketing such as postal mail, television, radio, and magazines.

2. Generate sales & leads

   Link directly to products or sign up forms on your website to drive immediate sales. Add subscription forms to your website to generate leads and build your lists.

3. Track results

   Instantly see when contacts open emails, click links, or unsubscribe.

4. Automatic list management

   • Contacts can unsubscribe (opt-out) using a link that is automatically included at the bottom of every email.
   • Bounced emails are automatically unsubscribed.

5. Drive traffic to your website

   Using links in emails is a quick and powerful way to get people to visit your website.

6. Build relationships, loyalty, & trust

   Customers and prospects are more likely to purchase from people they know, like, and trust. You can use email marketing to build trust with customers and prospects through regular communication.

7. Generate brand awareness

   Whether you are introducing a new brand or promoting a well established brand, email marketing is a great way to communicate your brand's style, culture, and ideals.

8. Create buzz

   Send announcements, press releases, and service notices to excite and inform customers, prospects, employees, partners, and the media.

9. Promote upcoming events

   Email marketing is a fantastic way to let people know about upcoming events, remind people when and where an event will take place, and encourage people to spread the word.

10. Stay top-of-mind

    Regularly contacting customers and prospects through email marketing will help them remember your products and services when they are ready to purchase. Being top-of-mind also boosts referrals.

11. Request Donations

    Non-profit organizations and charities can link directly to a fundraising webpage or an online donation form to request contributions.

12. Target specific groups of customers or prospects

    By segmenting customers or prospects into lists by interest (or other relevant factors), you can send targeted messages that will be very effective.

13. Improve customer retention

    Sending regular updates is a great way to keep customers engaged, improve customer satisfaction, and decrease customer churn.

14. Assistance Complying with CAN-SPAM Act

    Your mailing address and an unsubscribe link are automatically included at the bottom of every email.